Creative Studies
Creative Director
What I did: Prototype creative studies for a variety of companies for both digital and print. Each piece rendered and bound by hand. Photography art direction given by myself.
Univers Type Book
Let’s go back to the day when we had a type book library in our office instead of
on our desktop. What would those books look like now? I explored this idea for the typeface Univers designed by Adrian Frutiger and published by Linotype.
The concept was to connect the 27 (yup you read it right) weights with the infinite possibilities of space - both unlimited.
Featuring hand bound type book and poster
Folgers Coffee
Rebranding of the famous Folgers Coffee to give it a facelift. It’s been untouched for decades. How can we push the history to a modern day world? Through vibrant colors, hand drawn illustrations and bold type to elevate and catch the eye of our new generation. Folgers isn’t just for your Dad.
Featuring brand guide hand bound, coffee can packaging and advertisements
Thoughts of Threads
In a world where waste is high and the love for profit is higher, it is even more important to educate each other on how to do better for the planet. This conference was created to collaborate on best practices and technologies for sustainable fabric creations to lower the footprint. A mailer was designed to invite industry leaders and up-and-coming’s to gather together and enhance the conversation.
Featuring mailer that folds out into a poster.
Terrakarma
We have all seen the classic yoga studio- modern, minimal, san serif. Boring. The history of yoga is deep. I tapped into that history to brand a new kind of yoga studio that practices through insight and traditions. Meet Terrakarma. A place for those who want to learn the practice, not just tone up. No judgments!
Featuring Terrakarma brand identity and hand bound books. Printed on canvas.
