Discovery is in the Lindblad DNA. They’ve been at this for 50 years. Though their partnership with National Geographic, guests experience once in a lifetime voyages that create lasting memories for years to come.
Creative Director
What I did: Lead a team of copywriters, visual and motion designers in developing paid media ads in search and youtube. The objective was to develop inspiring and actionable creative that is personalized for each step of the acquisition funnel.
With additional destinations added and boats that required filling, Lindblad needed creative that was targeted and hard-hitting.
Adaptive Messaging for Response
Understanding the customer’s mindset and speaking to them at where they are in the decision making process was key to acquisition.
Dreaming & Planning
In order to generate more summer 2022 bookings, the team compressed the dreaming and planning messaging into one phase. Goal: inspire readers to start planning their expedition while letting them know that they can be in Alaska as soon as this summer.
Upper / Mid-Funnel
Booking
In this stage of decision making, the audience has seen the upper and mid funnel ads and is almost ready to book. Goal: get them over the last hurdle by enticing prospects with Lindblad’s award-winning itineraries, full-service planning and a great deal.
Lower Funnel
Targeted Landing Pages
Creating personalized landing pages and/or content for specific consumers based on their journey, their visiting patterns and where they are in the funnel, can have a significant impact on conversion rates.
Upper / Mid / Lower Funnel
Make it stand out.
INTRODUCE YOUR BRAND
Now we version out.
