Huge reach. Multiscreen solutions. Local Flavor.
LA’s most trusted media partner since ‘88 is ready for a refresh. Focusing on their roots and legacy, we bring the old back to new again.
Creative Director
What I did: Develop LA-centric campaign directions for the Adlink relaunch. Adlink’s internal team created an initial landing page from which my team was to build the relaunch campaign upon. Concepts was to be strategically executed as LinkedIn ads, digital ads, emails and custom packaging, all driving awareness of the new campaign.
Client briefing began with a landing page and small toolkit to act as a foundation for our creative process.
The team knew this campaign needed to have legitimacy grounded by their LA roots.
A bold tone and complimentary design has just the right vibe to announce Adlink’s resurgence into the ad scene.
Meet the definition of stopping the scroll.
Thanks to Kim Kardashian and Pete Davidson’s stellar (and surprising) romantic relationship, a certain phrase is consistently trending across all platforms. This concept showcases Adlink’s unparalleled reach to millions of LA customers who are just a click away.
There are a few iconic symbols that truly exude LA style and culture, from perfect weather and winning sports to bad traffic and big price tags.
We instantly engage our audience with this fun graphic and a headline that demonstrates Adlink’s deep connection with and understanding of LA.
Content is the name of the game here.
Through a fun colloquial phrase, a dash of urgency and specific references to trending TV, our audience of advertisers will be motivated to learn more about Adlink’s huge breadth of networks and massive reach.
Let’s launch
As apart of their outreach strategy, Adlink sent promotional gifts to prospects generating buzz on their relaunch.
