GoodRx exists because good health is a vital foundation for good life. Yet almost half of Americans have inadequate access to the care they need. GoodRx is here to change that.
Creative Director
What I did: Develop concepts and produce performance marketing for GoodRx. With a small team of copywriters, designers and production artists, we rethought how GoodRx was approaching B2B and B2C collateral for both digital and print. Through research and data we were able to learn about the HCP mindset and consumer audience behaviors to reinvent the wheel.
B2B /B2C Mailers
Provide clear and concise direction to physicians in order to increase the number of Kits displayed, as well as increase the number of patients who take prescription savings cards. All while continuing to position GoodRx as an approachable, empathetic and empowering brand.
Featured: Folding kits and acrylic stands mailed in corrugated boxes or envelopes
B2C Direct Mailers
Direct mail marketing remains one of the most effective advertising strategies to target prospects and increase traffic/awareness. We were tasked to continuously race against our past creative. Goal: to increased response rates from consumers by not only creating educational, standout pieces but also honoring GoodRx’s brand values and core.
Smart&Final
To continue to build business, we created a case study on partnerships for GoodRx. Having the same customer and filling a need that Smart&Final doesn’t provide, this synergy would creates brand awareness and build trust within the Smart&Final ecosystem.
Featured: Mock responsive landing page hosted on the Smart&Final platform
Higher Ed HCP marketing material
Featured: Handouts for pharmacy and medical students
The ManSol (Manufactures Solution) Group caught wind of my team’s work and wanted in…
MANSOL Paid LinkedIn Ads
ManSol is a newly introduced audience for the B2B division at GoodRx. Connecting with like-minded companies, GoodRx can expand their reach to other audiences as well as help connect business partners with theirs. As a way to launch, GoodRx tasked my team to develop paid LinkedIn Ads that speaks to the different phases of the Mansol lead generating funnel.
Case Studies & White Papers
From that, we entered the world of case studies and white papers. GoodRx has amazing brand illustarations that stand them apart from competitors. We took those, paired them with data visualization charts and created brand forward content that is both engaging and educational.
