The only full spectrum fintech marketplace bank at scale, LendingClub Bank helps customers obtain loans at the best rates and terms for them. Need to update that bathroom? CHECK. Refi your car? CHECK. Pay off debit? CHECK.
Creative Director
My fellow teammates did an impressive job continuously elevating and out-performing existing creative for LendingClub Bank’s D2C mailers. Excited by the success, the LendingClub team decided to trust us to do the same with their email marketing. I was tasked to not only help grow their applicants but to also build and optimize their creative as well as team to better innovate and execute based on business needs.
Consumer insights, existing analytics, competitive landscape… all the pieces to lay the framework to step forward.
Details are confidential at this point. I know you get it.
Prospect journey from mailbox to entry
By building trust, breaking barriers and conveying ease, an actionable direct mailer peeks interest allowing the landing page to seal the deal.
Winning Control Mailers
Introducing Stackit from LendingClub
Email templates for enrollment and continued member engagement.
Launched in the summer of 2022 as an additional financial tool for Members, Stackit automatically finds cash back and coupons at more than 15,000 popular online stores. One of my team’s initiatives was to create an initial structure and toolkit for Stackit that LendingClub’s branding team can build upon. I created email templates that not only contained flexible and interchangeable modules for testing but also showcase customer’s benefits and potential use cases.
