Ever wonder where your money goes after you donated? Givewell provides you that transparency. Every charity receives a thorough background check; offering users confidence their money is going where it should.
Art Direction
What I did: Led design and concepting for Google responsive banners and Facebook carousel ads. Banners were created in both static and animated GIFs. Storyboarding art direction was provided to a motion designer to build more engaging ads in mp4 format.
The journey of where your money goes from your wallet to charity can be a mystery— but it doesn’t have to be. These ads show how giving monthly can make a difference.
