Hair growth and thickening treatment dedicated to rejuvenating more than just one’s locks. A confidence boost for a happier self.
Creative Direction
What I did: Keranique came to me and my team to enhance performance of their current purchase flow. With drop off’s high after the first page, the clients were eager to solve the problem.
Unique to most e-commerce, Keranique drives search customers directly to the cart rather than educating the customer on the product.
As I thought through the customer’s mindset, it was vividly clear that a product page was needed. Customers required education on what they were getting, how this would help them to break barriers on any doubt.
Once customers felt confident in their choice, it was important for the cart to continue that momentum. Getting the process down to as little of steps as possible and reinforcing value.
