Harness is the missing link— one that connects your everyday spending with what you believe in, so that it can be a true representation of who you are and the world you want to live in.
Creative Director
What I did: Lead and refined the Harness brand along with it’s three verticals: Nonprofit, Financial Institutions, and Affinities. As a team of two (VP of Marketing and myself), we developed a cohesive company mission and vision, clear ICP, and GTM strategy that involved pricing and product values. The result was a beautiful brand book that set a foundation for a marketing leg armed for growth, nurturing, and engagement, but most importantly the beginning of a company brand with clear values the team can rally with.
From B2B to B2B2C, Harness has developed technology where everyone wins.
Financial Institutions
Easily overlayed on top of existing cards, our product analyze cardholder data to help financial institutions better understanding their members, allowing them to offer a richer, more personalized experience. Through custom card-linked loyalty programs, Harness gives members compelling reasons to consistently add funds to their accounts, transforming everyday purchases into opportunities to make an impact on causes members care about most.
Nonprofits
Building a deeper, more connected relationship with donors, Harness is dedicated to supporting and championing their nonprofits. Through simple-to-use tools, charities can boost revenue for their organization and encourage donors to support their cause in everyday ways (like round up donations). Our goal: to set them up for success. In partnership with Harness’ experts, we strategize, optimize, and develop fundraising roadmaps, relieving bandwidth for nonprofits to focus on the impacts that matter most.
