Street style
straight
to your home. Piperlime curated outfits with hand picked items from top influencers. Shoppers browsed user generated content right from their device. See it on Instagram and it’s at your door in a beautiful green bag.
Art Director
What I did: Designed and directed the creative team on all projects, including digital and print marketing initiatives: email campaigns, site promotions, digital ads and social platforms. I played an integral role in developing seasonal concepts and campaigns with multiple business partners from the beginning stages of merchandising to the day product lands on the site. Part of our seasonal campaigns were photoshoots. I lead all studio shoots for product & marketing photography. When location shoots were taken place, I oversaw the creative team at home to ensure projects were on schedule and to brand.
Print Advertisements
We would concept and shoot into our direct mailers all in-house. Each mailer focused on a different season giving her a reason to spend her 20% off coupon at the end. And sometimes… as a wink… we gave 20% for a friend.
Featured: Piperlime in original and rebrand
A Few of My Favorite Emails
Designing in both responsive and image based. All photography was shot in-house, coding was outsourced through Salesforce (formally Exact Target).
Half way through my tenor at Piperlime, the business switched gears for a rebrand. The entire creative team had an opportunity to push and elevate the business into the next wave of chic. We focused in on influencers and leveraging their social presence. We onboarded Olapic to offer social shopping on our site (User Generated Content or UGC).
Site Explorations Featuring Olapic
and Partnerships with Influencers
