Rula is on a mission to create a future where high-quality mental healthcare is the standard for all, at a time that works for them and at a cost they can afford.
Creative Director
What I did: Rula was experiencing solid growth and needed to meet patient demand with more licensed Providers (on an ongoing basis). I lead a team to test direct mail as an effective and scalable channel that drive additional providers into Rula’s network. We created two formats for 3 different audiences.
Instead of focusing the test on formats, we focus on current work context and career stage
About 82% of provider base are female,
1-3 years into their career post full-licensure
More compensation, autonomy, authority and diverse contextual experience
Less case management and tasks that take them away from session time
Baronial personal invite, hard stock with stamp
Tri-fold brochure with tip-on card
